B1adjectivepsychology
US/ˌsʌbˈkɑːn.ʃəs/
UK/ˌsʌbˈkɒn.ʃəs/
happening in your mind without you noticing or controlling it
In context
Her fear of water may be a subconscious memory from childhood.
Many of our daily choices are driven by subconscious habits.
Advertisers try to reach the subconscious mind of shoppers.
Words that go with subconscious
adjective + noun
- subconscious mindThe subconscious mind keeps working while you sleep.
- subconscious fearA subconscious fear of failure held her back.
- subconscious desireHe had a subconscious desire to please his father.
- subconscious levelWe learn many habits at a subconscious level.
- subconscious biasTraining can reduce subconscious bias at work.
Common mistakes
Incorrect:
He fell subconscious after the accident.Correct: He fell unconscious after the accident.