B2nounbusinesssport
US/moʊˈmen.təm/
UK/məˈmen.təm/
the force or speed that keeps something moving or developing once it has started
In context
The team lost momentum after the manager resigned in the middle of the season.
Sales gained momentum as soon as the new advertising campaign began.
We need to keep the momentum going and finish the project by Friday.
Words that go with momentum
verb + noun
- gain momentumThe campaign began to gain momentum in May.
- lose momentumTalks lost momentum when the two sides disagreed.
- build momentumEarly wins helped the candidate build momentum.
- keep up the momentumIt is hard to keep up the momentum during the summer.
noun + preposition
- momentum behindThere is growing momentum behind the reform.
adjective + noun
- economic momentumEconomic momentum slowed in the last quarter.
Common mistakes
Incorrect:
get a momentumCorrect: gain momentum