B2nouninformalbusinessmedia
US/ˈɡɪm.ɪk/
UK/ˈɡɪm.ɪk/
a clever trick or feature meant to get people's interest or sell a product, often without real value
In context
The free gift is just a marketing gimmick to make you sign up.
Is the folding phone useful or just a gimmick?
The restaurant uses gimmicks like robot waiters to get customers.
Words that go with gimmick
noun + noun
- marketing gimmickThe sale is just a marketing gimmick.
- publicity gimmickThe wedding was a publicity gimmick.
- sales gimmickDon't fall for that sales gimmick.
adjective + noun
- just a gimmickThe new feature is just a gimmick.
- cheap gimmickThey rely on cheap gimmicks, not quality.