C1nounmediapolitics
US/plɔɪ/
UK/plɔɪ/
a clever trick or plan used to get an advantage or make someone do what you want
In context
The 'free gift' was just a marketing ploy to get our email addresses.
His illness turned out to be a ploy to avoid going to work.
Some voters saw the tax cut as a political ploy before the election.
Words that go with ploy
noun + noun
- marketing ployCalling it a 'limited edition' is just a marketing ploy.
- sales ployThe 'last chance' message is a common sales ploy.
adjective + noun
- political ployThe opposition called the sudden tax cut a political ploy.
- clever ployOffering free delivery was a clever ploy to attract new customers.
- cynical ployCritics dismissed the announcement as a cynical ploy.
- deliberate ployThe long delay was a deliberate ploy to make the other side give up.
noun + preposition
- ploy toIt was a ploy to distract us from the real problem.