B2verblanguagebusiness
US/əˈʃʊr/
UK/əˈʃɔː/
to tell someone that something is definitely true so that they stop worrying
In context
The doctor assured me that the operation was safe.
I can assure you that your money will be returned within a week.
The airline assured passengers that the delay would be short.
Words that go with assure
verb + noun
- assure someone thatShe assured everyone that the trip was still going ahead.
- I can assure youI can assure you that we take your complaint seriously.
- rest assuredRest assured, we will find your missing luggage.
- assure customersThe bank assured customers that their data was safe.
verb + preposition
- assure ofLet me assure you of our full support.
Common mistakes
Incorrect:
Please assure that all windows are closed.Correct: Please ensure that all windows are closed.