B2nounbusinessrelationships
US/əˈʃʊr.əns/
UK/əˈʃɔː.rəns/
a promise that something is true or will happen, or a calm feeling of confidence
In context
The minister gave an assurance that no jobs would be lost.
I need written assurance that the repairs will be finished on time.
She spoke with the assurance of someone who had done it many times.
Words that go with assurance
verb + noun
- give an assuranceThe airline gave an assurance that bags would arrive today.
- demand assurancesInvestors demanded assurances that their money was safe.
adjective + noun
- firm assuranceWe received firm assurances from the supplier.
- written assuranceHe asked for written assurance before signing.
noun + noun
- quality assuranceQuality assurance checks every product before it ships.
noun + preposition
- assurance of safetyThey demanded assurance of safety for the workers.
Common mistakes
Incorrect:
I bought car assurance.Correct: I bought car insurance.