B2adjectiveworkmoney
US/pəˈten.ʃəl/
UK/pəˈten.ʃəl/
possible in the future, but not yet real or certain
In context
The company is meeting potential customers at a trade fair in Singapore.
The doctor explained the potential risks of the operation.
We need to think about potential problems before we launch the app.
Words that go with potential
adjective + noun
- potential customersSocial media helps small shops reach potential customers.
- potential risksInvestors should understand the potential risks before they buy.
- potential problemsA good plan lists potential problems and how to solve them.
- potential benefitsResearchers are studying the potential benefits of green tea.
- potential buyersSeveral potential buyers came to see the flat this weekend.
- potential threatScientists see the new virus as a potential threat.
Common mistakes
Incorrect:
Vietnam is a very potential market.Correct: Vietnam is a market with great potential.