C1nounbusiness
US/nɪtʃ/
UK/niːʃ/
a small, special part of a market; also a job or activity that suits you perfectly
In context
The startup found a profitable niche selling vegan snacks to office workers.
After trying several jobs, he finally found his niche in data analysis.
Small bookshops survive by serving a niche market that big chains ignore.
Words that go with niche
adjective + noun
- niche marketa small, specialized part of a marketThe company found success in the niche market of eco-friendly toys.
- niche audiencea small group with special interestsThe podcast appeals to a niche audience of chess fans.
verb + noun
- find a nichediscover a small area where you can do wellIt took her two years to find a niche selling handmade soap online.
- carve out a nichecreate a special place for yourself in a marketThe start-up carved out a niche in mobile payments.