C1verbcrimebusiness
US/lʊr/
UK/lʊə/
to attract someone to go somewhere or do something, often by promising something good
In context
The company lured her away from her old job with a much higher salary.
Fishermen lure the fish with small pieces of bread on a hook.
Scammers often lure victims into sending money by promising a big prize.
Words that go with lure
verb + preposition
- lure someone intoThe ad lured thousands of people into buying the product.
- lure with promisesThey lured young workers with promises of fast promotion.
verb + adverb
- lure someone awayRival firms tried to lure him away.
verb + noun
- lure touristsCheap flights lure tourists to the island every summer.
- lure customersFree samples lure customers into the shop.
adverb + verb
- easily luredChildren can be easily lured by sweets.
Common mistakes
Incorrect:
He lured me to buy it.Correct: He lured me into buying it.