B2nounrelationshipsbusiness
US/ˈlɔɪ.əl.ti/
UK/ˈlɔɪ.əl.ti/
the quality of staying faithful and supportive to a person, group, country or idea
In context
The company rewards loyalty with bonuses for staff who stay five years.
His loyalty to his friends never changed, even when they were in trouble.
Many customers show strong brand loyalty and refuse to try anything else.
Words that go with loyalty
verb + noun
- show loyaltyThe fans showed loyalty to the team through bad seasons.
noun + preposition
- loyalty toHer loyalty to the family was never in doubt.
noun + noun
- brand loyaltyBrand loyalty is hard to build and easy to lose.
- customer loyaltyDiscounts can increase customer loyalty.
adjective + noun
- fierce loyaltyHe inspired fierce loyalty in his soldiers.
- divided loyaltiesShe felt divided loyalties between her job and her family.
Common mistakes
Incorrect:
his loyalty for the companyCorrect: his loyalty to the company