B2nounmediatechnology
US/ˈɪn.fluː.ən.sər/
UK/ˈɪn.fluː.ən.sə/
a person with many followers online who can persuade people to buy things or copy their habits
In context
The brand paid a popular influencer to promote its new sneakers.
Many teenagers say they trust an influencer more than a TV advertisement.
She became a full-time influencer after her cooking videos went viral.
Words that go with influencer
noun + noun
- social media influencerA social media influencer shared the product with her followers.
- influencer marketingInfluencer marketing is growing fast.
- fashion influencerThe fashion influencer wore the new jacket.
verb + noun
- hire an influencerCompanies hire an influencer to reach young customers.
adjective + noun
- famous influencerA famous influencer visited the store.
Common mistakes
Incorrect:
She is an influence on Instagram.Correct: She is an influencer on Instagram.