B2nounrelationshipsbusiness
US/ˌɡʊdˈwɪl/
UK/ˌɡʊdˈwɪl/
friendly and helpful feelings toward other people; also the good reputation of a business
In context
As a gesture of goodwill, the hotel gave us a free dinner.
The football match was organized to build goodwill between the two countries.
The shop lost a lot of goodwill after selling fake goods.
Words that go with goodwill
noun + preposition
- gesture of goodwillThe company refunded half the price as a gesture of goodwill.
noun + noun
- goodwill ambassadorThe singer was named a UNICEF goodwill ambassador.
- goodwill visitThe navy ship made a goodwill visit to Cam Ranh Bay.
verb + noun
- build goodwillHelping local schools builds goodwill in the community.
- show goodwillBoth sides released prisoners to show goodwill.
Common mistakes
Incorrect:
They signed the deal with a goodwill.Correct: They signed the deal in good faith / with goodwill.