B2verbbusinessmoney
US/daɪˈvɜːr.sɪ.faɪ/
UK/daɪˈvɜː.sɪ.faɪ/
to add new and different things so that there is more variety, especially in business or investments
In context
The company decided to diversify into renewable energy to reduce its risks.
Smart investors diversify their savings instead of putting everything in one place.
Farmers in the region are trying to diversify their crops after the drought.
Words that go with diversify
verb + preposition
- diversify intoThe bank plans to diversify into insurance.
- diversify away fromMany firms are diversifying away from oil.
verb + noun
- diversify the economyThe country needs to diversify its economy.
- diversify investmentsExperts advise you to diversify your investments.
- diversify the rangeThey want to diversify the range of products they sell.
adverb + verb
- rapidly diversifyThe market began to rapidly diversify.
Common mistakes
Incorrect:
We need to diversity our products.Correct: We need to diversify our products.
Incorrect:
diversify in new marketsCorrect: diversify into new markets