C1verbworkbusiness
US/kræft/
UK/krɑːft/
to make or plan something with great care and skill
In context
The team spent weeks crafting a message that would appeal to young customers.
Each bag is crafted by hand in a small workshop in Hoi An.
Good negotiators craft a deal that lets both sides feel they have won.
Words that go with craft
adverb + verb
- carefully craftedThe minister read a carefully crafted statement and took no questions.
- beautifully craftedThe furniture is beautifully crafted from recycled wood.
verb + noun
- craft a messageBrands use data to craft a message for each type of customer.
- craft a strategyThe new director was hired to craft a strategy for growth in Asia.
- craft a policyIt took two years to craft a policy that both unions accepted.