C2nounlanguage
US/ˌkɑː.nəˈteɪ.ʃən/
UK/ˌkɒn.əˈteɪ.ʃən/
a feeling or idea that a word suggests in addition to its basic meaning
In context
'Cheap' and 'inexpensive' mean the same, but 'cheap' has a negative connotation.
In Vietnam, the color white has strong connotations of mourning.
The brand changed its name because of unwanted political connotations.
Words that go with connotation
adjective + noun
- negative connotationIn some countries, the number four has a negative connotation.
- positive connotation'Slim' has a more positive connotation than 'skinny'.
- political connotationEven the color of a scarf can carry a political connotation.
- cultural connotationsColors have different cultural connotations around the world.
noun + preposition
- connotations ofFor most people, the word 'home' has connotations of warmth and safety.
verb + noun
- carry connotationsSome old words carry connotations that offend people today.