C1nountechnologybusiness
US/ˌæn.əˈlɪt.ɪks/
UK/ˌæn.əˈlɪt.ɪks/
the use of computer methods to study large amounts of data and find useful patterns
In context
The marketing team uses analytics to see which ads bring in the most customers.
Our website analytics show that most visitors leave within ten seconds.
The company hired a data analytics expert to improve its sales forecasts.
Words that go with analytics
noun + noun
- data analyticsData analytics helps firms understand their customers.
- web analyticsWeb analytics tools track page views.
- analytics toolThis analytics tool is free for small businesses.
- analytics platformThe analytics platform updates every hour.
verb + noun
- use analyticsMany schools now use analytics to track student progress.
adjective + noun
- predictive analyticsPredictive analytics can forecast demand.
Common mistakes
Incorrect:
an analyticsCorrect: analytics