B2idiombusinessIELTS-friendly
word of mouth
USUK
news or recommendations passed from person to person by talking, not by advertising
Often 'by word of mouth' or 'through word of mouth'. Before a noun: 'word-of-mouth marketing'.
In context
The little banh mi stall never advertises; it gets all its customers through word of mouth.
Word of mouth is still the most powerful form of marketing for small hotels.
More idioms about business
- a win-win situationa situation in which everyone involved gets an advantage
- in the redlosing money or owing money, because you spend more than you earn
- make a killingto make a lot of money quickly and easily
- move the goalpoststo unfairly change the rules or targets while someone is trying to meet them
- the bottom linethe most important fact or point in a situation