B2
downturn vs upturn
The difference
| Word | Meaning | Goes with | Example |
|---|---|---|---|
| downturnnoun/ˈdaʊn.tɜːrn/ | Meaning a period when business or the economy becomes weaker | Goes with economic downturn | Example The economic downturn forced many small shops to close. |
| upturnnoun/ˈʌp.tɜːrn/ | Meaning a change to a better or higher level, especially in business | Goes with — | Example The shop saw an upturn in sales just before the holidays. |
Which word fits?
1 of 8Pick the word for the gap. Its form may change in the sentence.
Small family firms found it hard to weather a .