C1
difference vs differentiation
The difference
| Word | Meaning | Goes with | Example |
|---|---|---|---|
| differencenoun/ˈdɪf.ər.əns/ | Meaning a way in which two things are not the same | Goes with — | Example I can not see much difference between these two phones. |
| differentiationnoun/ˌdɪf.əˌren.ʃiˈeɪ.ʃən/ | Meaning the process of seeing or showing the differences between things, or of making something different | Goes with product differentiation | Example Product differentiation helps small brands compete with much larger rivals. |
Which word fits?
1 of 8Pick the word for the gap. Its form may change in the sentence.
Market helps the brand stand out.